Traverse City Tourism



Traverse City, Michigan, is on the shores of Lake Michigan and Grand Traverse Bay. This is a beautiful part of Pure Michigan that respects, connects and celebrates. Home to Sleeping Bear Dunes National Lakeshore which was voted by ABC Good Morning American Viewers as “The Most Beautiful Place in America.” It’s the Cherry Capital of the World, and home of the Traverse Wine Coast with over 40 wineries making respected award-winning wines. It’s known for locally sourced agriculture that includes a vibrant craft brewery and craft spirits scene. The region is identified as a “Foodie Town” with a wide array for its creative farm-to-table cuisine.

Memberships: ABA, Circle Michigan, Travel Alliance Partners

Nearby attractions:

  • Sleeping Bear Dunes National Lakeshore
  • Village of Grand Traverse Commons
  • 40+ Wineries
  • 6+ Craft Breweries
  • 4+ Distilleries
  • Interlochen Center for the Arts 
  • Fall Color Shows
  • Music House Museum
  • Dennos Art Museum
  • Downtown shopping and dining

Seasonal Dates: Year around activities and entertainment
Business Hours: Visitor Center is open 9:00am – 5:00pm

Bus parking is available free at the Visitor Center with plentiful restrooms open 8:00am – 8:00pm

Type of Receptive: CVB
Features/Services Offered: Brochures, Itinerary Assistance, Step-On Guide referrals, Free Motorcoach Parking (please reserve in advance), and more.

Group Sales Contact: Marlene Smith, CTP, CTIS
101 W Grandview Pkwy
Traverse City, Michigan 49686
Group Sales Phone: 231-525-0558
Fax: (231) 995-3916