If you’re considering a group tour to the City of Brotherly Love, you could consult with resources like the Philadelphia Visitor Center Corporation, or us here at Group Tour. But soon, you’ll be able to get the inside scoop from 10,000 or more everyday Philadelphians recruited to tell the story of the city they love so much—dubbed “Phambassadors.” An initiative of the Philadelphia Visitor Center Corporation, Phambassadors are simply people who love Philadelphia, whether they were born and raised there or are much newer in town. All it takes is signing a pledge to spread the word of Philadelphia with pride, and then going out and doing just that—whether it’s on social media, attending events and sharing their experience, and making connections.
“As we approach the nation’s 250th anniversary in 2026, we have an incredible opportunity to tap into the people who know Philadelphia best—our residents—to amplify and celebrate everything that makes our city so special,” says Angela Val, president and CEO of Visit Philadelphia, via a press release. “The Phambassador program is a powerful extension of Visit Philadelphia’s Civic Pride work, which treats the city itself as our sixth team—one we root for through good times and bad. We’re unlocking the pride that already lives here, giving residents more ways to share their stories, represent their neighborhoods and show off their favorite small businesses. There’s nothing like Philadelphia pride, and we’re thrilled to team up with the Visitor Center to bring this to life.”
Prospective Phambassadors are currently taking their pledge, and those who are selected to continue with the program will be invited to Pham Camp, where they will gain even more knowledge of Philadelphia and its history so that they can share it with the world. To learn more and see how the Phambassadors program develops, find them on social media @phl.phambassadors and use the hashtags #JoinThePham and #Phambassadors.
Main Image: Downtown Philadelphia; Credit: Adobe/SeanPavonePhoto
