At this year’s Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards, Travel South Dakota received seven honors, including two “Best of” category wins.
“Earning seven Adrian Awards is a testament to the creativity and strategic collaboration behind Travel South Dakota’s marketing efforts,” says James Hagen, secretary of the South Dakota Department of Tourism, in a prepared statement. “These campaigns showcase the strength of our partnerships and the power of storytelling in driving measurable tourism growth across our state.”
The Adrian Awards, now in its 69th year, represents the largest and most prestigious competition dedicated to travel marketing. The awards recognize achievements across advertising, digital marketing, public relations and communications, and integrated campaigns. Travel South Dakota’s work was selected from more than 800 global entries.
The organization received recognition in the following categories: “Best of: Influencer/Content Creation – Paid Media Only” (Gold), “Consumer Brand Campaign” (two Gold recognitions), “Best of: Purpose-Driven Campaign” (Silver), “Influencer/Content Creation” (Silver), “Consumer Brand Campaign” (Silver), and “Influencer/Content Creation – Owned Media” (Silver). travelsouthdakota.com
Main Image: Mount Rushmore, Keystone, South Dakota; Credit: Unsplash/Janne Simoes
