Virtual tours of popular attractions are certainly nothing new, but what if you could take a virtual tour of an entire city and all its popular destinations? Tour planners taking their group to Traverse City, Michigan, can now do just that, thanks to an immersive technology experience from SKYNAV. This 360-degree virtual tour brings Traverse City to life on the screen, allowing users to get an overview of all the top attractions and explore them at their leisure.
“SKYNAV provides an immersive digital experience that lets visitors explore Traverse City and its iconic destinations,” says Trevor Tkach, president of Traverse City Tourism, via a press release. “From downtown and Sleeping Bear Dunes to area wineries and picturesque towns, SKYNAV technology helps travelers plan unforgettable trips and make the most of their visit.”
Virtual resources like this are a win-win for DMOs and tour planners alike. Research, says the Traverse City Tourism press release, indicates that virtual tours can be very influential in what attractions visitors choose. They’re also more likely to stay longer, see and do more, and share their positive experiences with others.
“SKYNAV brings destinations to life in a way that traditional methods cannot,” adds Ty Downing, COO of SKYNAV, in the release. “Our technology allows potential visitors to immerse themselves in the sights and experiences of Traverse City, building a stronger connection and confidence in their travel plans.”
Main Image: Downtown Traverse City; Credit: Adobe/ehrlif
