United States Tour Operators Association USTOA survey USTOA logo

NEW YORK (Aug. 25, 2020) — The United States Tour Operators Association (USTOA) released new findings from surveys of its Tour Operator Active Members and destination management Associate Members about post-COVID-19 plans for recovery and resumption of business. The surveys are a key part of USTOA’s ongoing efforts to support and inform its membership and the industry throughout the coronavirus crisis. 

According to the Active Member survey, more than a third (38%) of Active Members have seen an increase in bookings in the last 60 days. Another third (38%) have seen no change in bookings during this time frame, with the remaining 24% reporting a decrease in bookings.  

Terry Dale, USTOA United States Tour Operators Association
Terry Dale

Said Terry Dale, USTOA president and CEO, “In the Active Member June survey, two-thirds of tour operators reported an increase in bookings, compared to one-third in this recent survey. While it’s heartening that U.S. consumers are still making future travel plans, clearly the momentum has slowed while there is still so much uncertainty in the marketplace and the world.”

As a follow-up, USTOA asked when new passengers are booked to travel, based solely on bookings made in the last 60 days. Active Members reported the following:

  • While 10% have bookings made for the third quarter of 2020, another 19% of responding Active Members report that they have new passenger bookings scheduled for travel in the fourth quarter of 2020. 
  • One-third (33%) say they have received bookings for Q1 2021 travel. 
  • Three-fourths (76%) report passenger bookings for second quarter of 2021. 
  • Eight out of 10 (79%) Active Members are reporting travel bookings for the third quarter of 2021.
  • Half (52%) report new bookings being made for Q4 2021 travel. 
  • Roughly 31% of members report new passenger bookings for 2022. 

Destination update

Nearly three-fourths (73%) of current Active Member traveler bookings are to international destinations, the remaining 27% of traveler bookings are to North America (U.S., Canada and Mexico). 

United States Tour Operators Association Active Members plan to take a destination-by-destination approach to resuming operations around the world. “Not surprisingly, what we are seeing now across the board is a lot more promise for the first half of 2021 for international travel,” Dale said. “On the home front, two-thirds of tour operator members with product in the U.S. have started operations or plan to start between now and the end of 2020.” 

USTOA asked when Active Members anticipate restarting operations in destinations around the world, the results are as follows:

  • Africa: Nearly a half (43%) of tour operators foresee restarting operations in the first quarter of 2021, while a quarter (27%) anticipate returning to the region in the second quarter of 2021, reflecting an increased optimism for a return to busines in the first half of next year.
  • Antarctica: A quarter (24%) of respondents with itineraries to Antarctica anticipate resuming operations in the second quarter of 2021, showing a significant change from the June Active Member survey where zero percent of members said they had anticipated returning within that same timeframe. Roughly 18% of Active Members anticipate a first quarter 2021 return. 
  • Asia: Nearly two-thirds (60%) of Active Member respondents foresee a potential return to Asia between the first and second quarters of 2021.  
  • Australia, New Zealand and the Pacific Islands: The most selected response for a potential operations restart in the region was the third quarter of 2021 at 33%. This reflects a significant shift in timing compared to the June Active Member survey, where more than half (53%) anticipated resuming operations to the region during the first quarter of 2021. 
  • Canada: More than a third (38%) of Active Members see the second quarter of 2021 as the potential return to operations in Canada, while another quarter (28%) anticipate returning to the region in the first quarter of 2021. Results from the same survey conducted in June reported that nearly half (48%) of respondents were optimistic in returning to Canada between September and October 2020, now only 10% anticipate a return within that timeframe. 
  • Central America: The most selected response for a potential operations restart in the region was the first quarter of 2021 at 52%, jumping up from 33% in the June survey. 
  • Europe: More than a third (37%) of respondents anticipate resuming operations in Europe in the first quarter of 2021, reflecting a big shift from the survey conducted in June which reported that a third (33%) of members anticipated a September 2020 return. None of the current survey respondents anticipate returning to Europe next month.    
  • Mexico: A third (32%) of tour operator respondents with programs to the destination anticipate returning in the first quarter of 2021, showing a 12% increase from the June research report.
  • South America: Almost half (44%) of tour operators with programs to countries in South America anticipate resuming operations in the first quarter of 2021, showing a 14% increase compared to the survey response in June. Another 19% anticipate resuming operations within the second quarter of 2021.
  • United States: Respondents showed new optimism for an August 2020 return to business, with the response jumping to 34%, compared to 11% reported in the June survey.

DMO update 

United States Tour Operators Association asked destination management Associate Members when their destination anticipates opening tourism to North American travelers: Almost half (46%) of the respondents selected “other,” which included a select number of countries that are open now with testing and quarantine restrictions, but a majority noted “too early to determine” (up from 32% in the June survey). According to the same DMO Associate Member survey, roughly 14% anticipate a January 2021 opening for North American tourism, while another 14% expect to open in April 2021 or beyond.  

Dale added, “This survey also reflects a sizeable change in the expectation of a September 2020 re-opening for North American travelers according to our destination members. In June, 17% of DMO respondents anticipated re-opening to North America next month, now that number has decreased to 5%. Which reflects how rapidly COVID conditions around the world change, too.”

Product types and group size 

DMOs named FIT as the tourism product they believe will come back the soonest and strongest as their destination begins to reopen to tourism. Small groups (less than 20 passengers) was ranked second, nature/adventure in third, followed by luxury, medium groups (20-50 passengers), large groups (50+ passengers), and river cruises. Ocean cruises was ranked to come back last.

When asked what group size limitations may be in place once tourism from North America is open, more than a third of USTOA DMO Associate Members selected it was “too early to determine” for both coaches (38%) and gatherings (37%). For coaches, 16% responded that size limitations may be up to 20 people maximum, while 9% noted potential group size limitations of up to 50 people, and 8% selected up to 10 people. Roughly 5% responded that coach limitation could be set at up to 15 people, while another 5% selected a limitation of up to 100 people. Only 2% selected coach size limitations of up to five people maximum. The remaining 19% selected “other.” 

When it comes to health and safety practices, an overwhelming 91% of DMOs say they will use their own governments’ health and hygiene protocol. More than half (57%) reported that they will rely on UNWTO/WHO guidelines, while 31% noted that other health organizations guidelines will be utilized. 

The Active Member survey was completed on Aug. 14, with a 64% response rate of Active Member brands. The destination management survey was completed on Aug. 19, with a 49% response rate of DMO Associate Members.

For more information on the United States Tour Operators Association, visit www.ustoa.com