Utah Luxury Tours airplane
Utah Luxury Tours creates custom and small group tours of The Mighty 5® in Utah and national parks in California, Arizona, Nevada and Wyoming. Credit: Utah Luxury Tours

PARK CITY, Utah, May 12, 2020 /PRNewswire/ — As COVID-19 alters the landscape of tourism, Utah Luxury Tours has reorganized. Brian Murphy, founder and chief executive officer, will shift his role to act as the new president of Luxus Travel, Inc., the parent organization for Utah Luxury Tours. Filling the vacancy, Connor Maloney has been promoted to director of operations and sales and will assume the duties of vice president of Utah Luxury Tours.

“We want to remain active and nimble in the wake of this crisis,” Murphy said. “Refocusing ourselves and preparing for what tourism will look like in the new normal will help us navigate any future issues while helping to rebuild the economy.” 

Brian Murphy Utah Luxury Tours
Brian Murphy
Credit: Utah Luxury Tours

Utah Luxury Tours creates custom and small group tours of The Mighty 5® in Utah and national parks in California, Arizona, Nevada and Wyoming. Murphy organized and developed the company in 2012 after successfully operating a transportation company, Moab Luxury Coach. After clients began requesting tours of Utah’s national parks in addition to their scheduled transfers from Las Vegas, Salt Lake City and Denver to Moab, Murphy pivoted his business. The new model launched as a luxury touring company providing bespoke, private, fully-escorted tours of the national parks, with emphasis on first-class transportation and luxury lodging in Utah and surrounding states.

The new leadership and organization comes in response to the shift in travel that Utah is likely to see in the coming months and years. Like the previous shift that brought Utah Luxury Tours into being, Murphy expects to see growth despite the changes in tourism due to COVID-19.

“In 2016, Utah tourism brought more than $8 billion dollars into the state. If we’re going to help rebuild our economy, we’ll need to bring some of that money back,” Murphy said. “That’s why we’ve made these changes and why I’ve trusted Connor in his new role.”

More information on the company is available at utahluxurytours.com.