Credit: Groupe NH Photographes
Few U.S. states are as closely associated with mountains as Colorado, so it’s somewhat fitting that Tour Colorado Director Julianne Krogseng began her career in the travel and tourism industry in Switzerland, working as a step-on guide for Interlaken Tourismus. She went right from the Swiss Alps to the Colorado Rockies when she returned to the United States in 1997 to work for the Durango Area Chamber Resort Association, along with a few of the area hotels.
“While I was in these positions, I was introduced to and became a member of Tour Colorado,” says Krogseng. “In 2020, I was lucky to have the opportunity to come on with Tour Colorado as the director.”
Krogseng recently shared with Group Tour what makes the Centennial State a special place for groups and how she and her team at Tour Colorado are here to help.
Q. What do you love most about working with Tour Colorado?
A. The people—our members, partners, tour operators, and guests. I have met so many wonderful and supportive people and am certain there will be many more to come! Tour Colorado is the only statewide organization marketing to domestic tour operators and group travel leaders. We offer access to a diverse membership network that includes visitor bureaus, resort organizations, tour operators, lodging providers, attractions, and transportation services all in one place. This all makes it a very exciting and engaging experience for me.
Q. What is your message to group tour planners about why they should consider destinations in Colorado?
A. Colorado offers an enticing mix of experiences for group tour planners seeking a unique and memorable destination. Our state provides a diverse landscape, from the soaring peaks of the Rocky Mountains to high desert canyonlands, offering year-round outdoor adventure for groups of all interests and activity levels. Colorado residents will welcome you and your groups with open arms and western charm.
Q. What are some of your favorite attractions in the state to promote to group tours?
A. That is a hard one to pin down. I would say our beautiful scenery. As groups travel from one town and attraction to another, they are met with awe-inspiring views. Our attractions combine the stunning natural beauty with unique cultural and historical experiences that can accommodate various group sizes and interests.
Q. This is a big year in Colorado with the state’s 150th anniversary alongside the 250th birthday of the United States. What events should group tour planners be aware of?
A. Many communities across all 64 counties are planning their own specific events, including parades, public art installations, and local history programs. These offer opportunities for groups to experience authentic local culture and hospitality. For the most up-to-date information, tour planners should regularly check the official campaign website, am250co150.org, which lists current events and provides resources for planning tours around the celebrations.
Q. Is there anything else you would like to share with the Group Tour audience?
A. Tour Colorado is here to help you plan your group itineraries. Myself and our members eagerly await your emails and phone calls, so please reach out!
By Todd Kortemeier
Main Image: Independence Pass, Rocky Mountains, Colorado; Credit: Unsplash/Sam Dellaporta
