Long known as a destination with iconic expansive beaches and a rich auto racing history, the Daytona Beach area today has reinvented itself with a slate of exciting new attractions, a vibrant arts scene, dining, shopping, and an amazing collection of parks, preserves, and outdoor activities with year-round appeal.

Groups can experience endless fun things to do when visiting Daytona Beach, located along Florida’s east central Atlantic coast. The Daytona Beach area includes several cities and towns including Ormond Beach, Daytona Beach Shores, Ponce Inlet, Holly Hill, and South Daytona. Daytona Beach checks all the boxes in providing attractions for visiting groups. Any vacation to Daytona Beach starts with the “World’s Most Famous Beach.” Visitors can spend the day relaxing or playing on the area’s 23 miles of beaches, where they will discover loads of family-friendly activities such as swimming, biking, fishing, surfing, parasailing, paddle boarding, kayaking, jet skis, boats, and more.

Daytona International Speedway
Daytona International Speedway Photo courtesy of Daytona Beach Area CVB

One of the must-see destinations for groups is Daytona International Speedway, the renowned motorsports facility that is home to NASCAR’s prestigious Daytona 500. The track offers daily tours that take visitors behind the scenes and discover what makes it the “World Center of Racing.” Aboard a tram, guests can take a ride through the speedway infield, see the 31-degree high banks up close, visit Victory Lane, and view the winning Daytona 500 car. Also included in the track tour ticket is the Motorsports Hall of Fame of America, which honors all forms of racing.

The Daytona Aquarium and Rainforest Adventure, which opened in early 2024, is the destination’s first aquarium offering an interactive educational experience featuring animals from both land and sea. Visitors can explore close to 40 separate exhibits including a 100,000-gallon shark exhibit and two touch pools including a 12,000-gallon stingray touch pool. There are also habitats for alligators, frogs, and lizards.

Ponce Inlet Lighthouse
Ponce Inlet Lighthouse Photo courtesy of Daytona Beach Area CVB

Other popular attractions for groups to include on their to-do list are the Ponce Inlet Lighthouse—the tallest lighthouse in Florida and third tallest in the U.S.—the Smithsonian-affiliated Museum of Arts and Sciences, the Riverfront Esplanade, and Daytona Lagoon Water Park.

The Museum of Arts & Sciences
The Museum of Arts & Sciences Photo courtesy of Daytona Beach Area CVB

Daytona Beach has a wide array of delicious group dining options available. Beachfront dining venues include Crabby’s Oceanside and LandShark Bar and Grill. For a more adventurous experience, explore the waters of the Intracoastal Waterway on a dinner cruise aboard the Lady Dolphin, or try authentic Samoan cuisine while enjoying a Polynesian Fire and Dinner Show.

Daytona Beach is a destination steeped in history and has developed several new themed itineraries that can meet any group tour planning needs. Learn more about itineraries such as the Prohibition Tour, the World’s Famous Itinerary, the Student Education Tour, and more. The Daytona Beach Area CVB can provide welcome bags to guests visiting the destination via motorcoach. Inform the CVB in advance and welcome bags will be prepared for your arrival at the hotel with local information. In addition, the CVB’s Guest Pass provides discounts to local restaurants and attractions as well as other goodies that will help make the visit to Daytona Beach a memorable one. For more information about group travel to the Daytona Beach area, call Tour & Travel Sales Manager Karen DiGiacomo at 386-255-0415, ext. 133, or visit daytonabeach.com/travel-trade.

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Daytona Beach Area Convention & Visitors Bureau
daytonabeach.com

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Daytona Beach
Photo courtesy of Daytona Beach Area CVB