Emma Quinn, tourism and events services specialist for Visit Rochester in New York, has a passion for the industry that began at a golf course, where she first worked as an event planner. After a brief detour into accounting and finance as an office administrator in 2020, that fervor was reignited through Visit Rochester, the city’s official convention and visitors bureau.
Quinn took up the role as a visitor services and accounting specialist for Visit Rochester in 2021. Last year, she took on her current position with the company.
“Committed to elevating Rochester’s status as a top tourist destination, I seized the opportunity to transition into the role of tourism and events services specialist,” Quinn shares with Group Tour. “This position opened doors to the travel trade industry, enabling me to forge valuable connections with tour operators, develop compelling sales presentations, and amplify Rochester’s global tourism presence.”
Today, Quinn channels her enthusiasm for fostering connections and promoting her community into every facet of her job with Visit Rochester. And she’s excited to share all Rochester has to offer during your group’s next visit to The Empire State.
Q. Since your promotion to your current position, how have your goals evolved?
A. Over the past year, my focus as a tourism and events specialist has evolved toward fostering deeper connections. I have come to understand that emphasizing communication, collaboration, and partnerships is key to extending our reach and enriching the visitor experience.
Q. What kinds of resources does Visit Rochester have available for group tour operators and planners looking to send their clients to Rochester?
A. Visit Rochester provides an array of resources tailored to group tour operators and planners seeking to bring their clients to our vibrant city. From customized itineraries to hotel requests for proposals, we cater to diverse interests and preferences. Our comprehensive services include group dining recommendations, welcome bags or escort gifts for overnight groups, greeter services, and referrals to experienced step-on guides. Additionally, we o!er tour operator booking incentives to enhance the overall experience. Whether your group seeks cultural immersion, outdoor adventures, or culinary delights, Rochester offers a perfect blend of attractions and activities for all ages and interests.
Q. What do you enjoy most about promoting Rochester as an ideal group tour destination?
A. My favorite part of promoting Rochester as a group tour destination is its rich history, particularly its association with the legacies of Susan B. Anthony and Frederick Douglass. Stepping into the Susan B. Anthony Museum or exploring Frederick Douglass sites offer an empowering experience, reminding us of their unwavering dedication to equality.
Q. Are there any notable events or new attractions coming to Rochester that might be appealing to group travelers?
A. Rochester is constantly evolving; in fact, New York State is in the very early stages of designing High Falls State Park. This new urban park, slated to open in 2028, will provide public access to the Genesee River gorge below High Falls—a 96-foot waterfall in downtown Rochester—High Falls Historic District, and Genesee Brewery. Rochester also is known for its abundance of festivals and cultural events, including the Rochester Lilac Festival, the Rochester International Jazz Festival, and the Clothesline Festival at the Memorial Art Gallery.
Q. Is there anything else you’d like to share with our tour operators and planners?
A. Rochester is a hidden gem that warmly welcomes all of those who visit. With an abundance of treasures just waiting to be discovered, Visit Rochester extends an invitation to newcomers and encourages them to explore our destination’s rich history, culture, and natural beauty.
By Madeline Fuerstenberg
Main Image: Emma Quinn; Credit: NPS Studios
