Shimmering lights, glittering ornaments, and whimsical animated figures bring year-round holiday delight at Bronner’s Christmas Wonderland, the world’s largest Christmas store, located in Frankenmuth, Michigan.

Groups can shop and experience the wonder and Christmas spirit at Bronner’s 361 days out of the year. A selection of over 50,000 trims and gifts fill the Christmas shopping mecca (which is equivalent to the size of five and a half football fields), and over 100,000 twinkling lights illuminate Bronner’s half-mile Christmas Lane every evening.

“Bronner’s welcomes hundreds of tour groups, school groups, and business groups annually,” says Wendy Taylor, who oversees group tours, marketing, and wholesale departments at Bronner’s Christmas Wonderland. “It is a magical place filled with all things Christmas plus much more. Our store is a special place to view thousands of lights, trees, animations, nativities, toys, collectibles, miniature villages, and Christmas displays—and we have gifts and personalized items for everyone on your shopping list.”

Bronner’s Christmas Wonderland
Credit: Bronner’s Christmas Wonderland

Tour planners can book guided walking tours ranging from one to two and a half hours, which accommodate groups of any size. Upon arrival, groups will watch the 20-minute video presentation “World of Bronner’s,” which highlights the design and production of Bronner’s worldwide selection of trims and gifts. Other video presentations—“Silent Night, Holy Night and the Silent Night Memorial Chapel” and “A Decorative Life: the Wally Bronner Story”—are shown daily as well. Advance reservations for groups of 40 or more are appreciated.

Bronner’s also offers groups a special experience to view the destination’s Silent Night Memorial Chapel, a 56-foot-tall landmark nestled into the 27-acre property and landscaped grounds. The replica of the original chapel in Oberndorf/Salzburg, Austria, marks the site where “Silent Night” was first sung on Christmas Eve in 1818. Bronner’s chapel is open daily for visitation and meditation only.

Before or after a tour, groups can visit Bronner’s Season’s Eatings Café, which serves drinks, including coffee or cocoa, handheld bites like sandwiches and baked goods, and fresh-baked Christmas cookies.

Main Image and Credit: Bronner’s Christmas Wonderland

Article by Erica Zazo