No other place in the country celebrates its professional football team like Green Bay, Wisconsin. That’s because there isn’t a single owner — there are thousands of owners. A Green Bay itinerary can include the Packers as well as non-football attractions.

There is an overwhelming sense of pride that locals have when it comes to the Green Bay Packers. That makes visiting Lambeau Field a must-stop destination on a Green Bay itinerary.

“Get a behind-the-scenes look at the stadium and hear how the community came together to create the team that just celebrated its 100th season,” said Julie Gerczak, director of visitor experiences at the Greater Green Bay Convention & Visitors Bureau. “The Green Bay’s Packers Heritage Trail step-on tour takes you to landmarks around the city, showcasing everything from the very first place the Acme Packers played to Curly Lambeau’s childhood home.”

Greater Green Bay Convention & Visitors Bureau


Green Bay Botanical Gardens, three women in picture frame
Green Bay Botanical Gardens, Green Bay, Wis.
Credit: Greater Green Bay CVB

The Green Bay Botanical Garden Herbal Experience takes group members into the world of growing herbs and using them in culinary creations. Tour the beautiful gardens, sip the herbal tea and create a gift to take home. Have lunch in the garden and shop in the Trellis Gift Shop.


Parallel 44 winery
Parallel 44 Vineyard & Winery, Green Bay, Wis.
Credit: Greater Green Bay CVB

Take a trip to a countryside vineyard on a Green Bay itinerary. Stroll among the vines at Parallel 44 and delight in the sweet flavors of wine grown on Wisconsin’s Niagara Escarpment. Hear how the owners fell in love with the idea of growing grapes of their own, and how to pair wine and food in the Wine Sensory Experience.


Heritage Hill State Park, Green Bay
Heritage Hill State Park, Green Bay, Wis. Credit: Greater Green Bay CVB

Soldier life at a military post in the 1830s didn’t have many perks. Step into the soldier’s boots and march past your commanding officer with confidence at Heritage Hill State Park. See the surgery room at the fort’s hospital. Immerse the group in the period with a tram tour of the historical village.


The Automobile Gallery Green Bay
The Automobile Gallery, Green Bay, Wis.
Credit: Greater Green Bay CVB

The automobile is the art at The Automobile Gallery. This renovated Cadillac dealership comes back to life with 80 gorgeous cars. Cars include vintage to contemporary, rare to popular and maybe one that will take visitors “back to the future.” Have group or individual photos taken for great memories of the visit.