Situated in the heart of Arkansas, Little Rock is celebrated for charming hospitality, genuine people and new Southern style. A catalyst for the city’s renaissance, the William J. Clinton Presidential Center propelled Little Rock into a true tourism destination. Since the center’s 2004 opening, Little Rock has produced new attractions, award-winning restaurants, a burgeoning adult beverage scene, entertainment venues, public art and green spaces.

See why named Little Rock a Top 10 “U.S. Best Value Destination” for the third consecutive year, and why both Southern Living and Food & Wine magazines listed it as one of “15 Southern Cities All Food Lovers Should Visit Now.”

Discover the pleasant surprise of Little Rock and see why “Life is Better with a Southern Accent.”

Little Rock Convention & Visitors Bureau


Little Rock Central High School in Little Rock, Arkansas
Little Rock Central High School, Little Rock, Ark.
Credit: Little Rock CVB

In 1957, the world watched as nine African American youth broke racial barriers and boldly integrated Little Rock Central High School. Today, this National Historic Site is a Top 10 destination along the U.S. Civil Rights Trail. Guided tours of the high school are offered for groups.


Clinton Presidential Center in Little Rock, Arkansas
Clinton Presidential Center, Little Rock, Ark. Clinton Presidential Center
Credit: Little Rock CVB

One of only 13 presidential libraries, the Clinton Presidential Center celebrates the life and achievements of the nation’s 42nd president, William Jefferson Clinton. It includes presidential archives, gifts given to the first family, permanent and temporary exhibits, the president’s limo and exact replicas of the Oval Office and Cabinet Room.


ESSE Purse Museum in Little Rock, Arkansas
ESSE Purse Museum, Little Rock, Ark.
Credit: Little Rock CVB

One of only three purse museums in the world (and the only one in the United States), ESSE Purse Museum explores art, history and the feminine. More than fashion history, ESSE honors and celebrates the progression of 20th-century American women through the lens of the handbag and the contents within. 


Dining scene in Little Rock, Arkansas
Dining scene, Little Rock, Ark.
Credit: Little Rock CVB

Little Rock’s dining landscape reflects its rich culinary history and heritage as it celebrates a wealth of new Southern cuisine. From award-winning chefs creating unforgettable artisanal dishes to restaurants featuring classics like barbecue, blue-plate specials and adventurous ethnic fare, the city’s food scene is vibrant and diverse. Groups will savor every bite.