WANDER
Wisconsin’s capital city boasts five lakes, 270 parks, and more than 200 hiking and biking trails. No matter what time of year your group visits, they will find no shortage of outdoor activities to enjoy. Immerse your group in nature at the Aldo Leopold Nature Center or Olbrich Botanical Gardens. Or, get up close and personal with both local and exotic wildlife at Henry Vilas Zoo. For an adventure downtown, the iconic State Street is a great place to shop, eat, or explore the emblematic Wisconsin State Capitol, which groups can also tour. Don’t forget to spend a more laid-back afternoon enjoying food and cold beverages at the Memorial Union Terrace on Lake Mendota.
CAPTIVATE
The architecture buffs of your group won’t want to miss out on a visit to the Frank Lloyd Wright-designed Monona Terrace for a guided tour. For more art and history, the Madison Museum of Contemporary Art, Wisconsin Veterans Museum, Chazen Museum of Art, and National Mustard Museum are all free to enter.
SAVOR
No visit to Madison is complete without treating your group to some classic Midwestern cuisine. Where better to start than the beverage Wisconsin is best known for: beer. Use the free Madison On Tap road map to explore more than 30 breweries, cideries, and distilleries in the Madison area. Stops along the way include Capital Brewery, Working Draft Beer Co., and Great Dane Pub & Brewing Co. For some unforgettable Wisconsin cuisine, look no further than Ian’s Pizza on State, Nitty Gritty, Red Rock Saloon Madison, or Tipsy Cow. No matter where you go, don’t forget to sample some of Wisconsin’s famous deep-fried cheese curds. (Trust us, they’ll most likely have some).
LEARN MORE
Destination Madison
visitmadison.com
Main Image: Wisconsin State Capitol; Credit: Destination Madison/Sharon Vanorny











