Home to the likes of ranching, winemaking and songwriting, Lubbock, Texas, sits in the heart of West Texas. From its western heritage to award-winning wine, the “Hub City” displays its pioneering spirit best through its people who extend unmatched hospitality to visitors.

Do: Wine Tasting

McPherson Cellars Lubbock Texas
McPherson Cellars

Taste the grapes of the High Plains with nearly 90 percent of Texas’ wine grape production grown in the region. Home to more than seven wineries, the area boasts award-winning wines from winemakers at McPherson Cellars, Llano Estacado Winery and CapRock Winery, to name a few. Grapes grown in this region include Tempranillo, Mourvèdre, Albariño and Sangiovese.  

Experience: The Blue Light Live

The Blue Light Lubbock
The Blue Light

Down in the Depot Entertainment District, The Blue Light Live gives life to songwriters and encourages the creative, hardworking performers to produce the authentic tunes of West Texas. Several up-and-coming artists played on the stage of The Blue Light early in their careers such as Flatland Calvary, Josh Abbott Band and William Clark Green.

See: First Friday Art Trail

First Friday Art Trail Lubbok
First Friday Art Trail

Home to one of the first cultural arts district recognized by the state of Texas, the Lubbock promotes and enjoys the arts. A favorite among locals and visitors alike is the First Friday Art Trail (FFAT). For an up-close-look at the arts scene in West Texas, the first Friday of every month, rain or shine, offers a slew of art studios and local galleries open for artists and art lovers to appreciate. Not to mention, the Arts District is packed with food trucks and live music, making it the perfect evening.

Learn: Buddy Holly Center 

Buddy Holly Center Lubbock
Buddy Holly Center

At the Buddy Holly Center, visitors learn about the life and music of Lubbock’s favorite son Buddy Holly and tour the adjacent J.I. Allison House, where Buddy and The Crickets wrote “That’ll Be The Day.” The iconic Buddy Holly glasses are memorialized in a larger-than-life statue right out front. 

Visit Lubbock