A walk through the Harley-Davidson (H-D) Museum is like taking a walk through the history of America. With an unrivaled collection of Harley-Davidson motorcycles and memorabilia, a park-like campus, two retail stores, an amazing restaurant, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. 

More than just a motorcycle museum, the H-D Museum is a celebration of freedom and passion for the open road. Visitors are welcome to discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport. With a selection of rotating exhibits, there is always something new to experience. Two new exhibits will open in 2024, including one that focuses on how art and design play together to create the world’s most iconic motorcycles.

Tank Wall Exhibit at Harley-Davidson Museum
Tank Wall Exhibit at Harley-Davidson
Museum Photo by Brad Chaney

For groups seeking more personalized experiences, various enhancements are available. Audio tours can be arranged in Chinese, French, German, Japanese, Portuguese, and Spanish. Guided tours are another option: “The Spotlight Tour” (one hour) is an ideal walkthrough and introduction to the story of Harley-Davidson. The “Beyond the Gate Tour” (one and a half hours) is perfect for enthusiasts and guests who want to delve deeper into the experience. Lastly, the “VIP Tour” (two hours) includes a walkthrough of the exhibits, a visit to the Motorcycle Vault, special time with a curator or archivist on staff, and a commemorative coin. Youth group programs are available as well, including Engineering Merit Badge and STEM experiences.

Harley-Davidson Museum

Lead image:
Hill Climber monument at Harley-Davidson Museum
Photo courtesy of Harley-Davidson Museum