“When you touch the ground here, you see and feel the creativity that flows through Detroit.” Pepsi’s new initiative, Full of Detroit Soul, describes our vibrant city to a tee. It’s a metropolis like no other and moves to the beat of an uplifting rhythm and contagious vibe. Detroit is a city where people build each other up and cheer each other on. Entrepreneurs and small businesses are reclaiming the neighborhoods. Art and music communities are thriving. The creative cocktail scene and culinary landscape are exploding with every taste of the world, making Detroit a leader everyone else is scrambling to follow.

Detroit. When you’re ready to see — and feel — it all, we’re ready for you. Here are just a few reasons to add Motown to your must-explore list. Prepare to be astounded.

Detroit Metro Convention & Visitors Bureau
Jennifer Ollinger: Manager, Domestic & International Marketing


Detroit Metro CVB Detroit Institute of Arts

Detroit’s Street Art — Detroit-inspired wallscapes bring neighborhoods — even parking structures — to life, painting the city with bold tones and even bolder statements. Local muralists Desiree Kelly, Ndubisi Okoye and Sydney James are intensifying our city’s already daring canvas with a new series of Detroit-inspired murals. Stroll The Belt, a culturally redefined alley lined with lively murals and engaging art installations. Peddle through Eastern Market and feast your eyes on one of the most comprehensive mural collections in the country.


Detroit Metro CVB Fisher Building

Fisher Building — Stunning buildings line the skyline. Breathtaking lobbies vibrate with multicolor designs. Detroit inspires with impressive architectural wonders. Marvel at the Guardian Building, an art deco masterpiece and its ornate lobby, alive with vibrant tiles, mosaics and marble fixtures. The Albert Kahn-designed Fisher Building is built almost entirely of granite and marble. The Fox Theatre continues the tradition of great movie palaces and contains an eclectic and ornate mix of decorations in Egyptian, Far Eastern and Indian styles. 


Detroit Metro CVB The Henry Ford

The Henry Ford Museum of American Innovation — Its name says it all. Celebrate American innovation as you explore the genius and achievements that formed and built our country. Examine the manufacturing ingenuity of the 18th through 20th centuries, from plows to steam engine lubricators. See inside some of the first telephones and learn how they changed lives. View the bus where Rosa Parks sat down to stand up for her rights and those of fellow Black Americans.