Explore the World’s Only Harley-Davidson Museum in Milwaukee

When groups visit the world’s only Harley-Davidson Museum, they discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia on two floors of exhibits, a park-like campus, one-of-a-kind shopping and dining experiences, and a full calendar of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. No matter how long your group’s visit, there is always more to explore.

There truly is something for everyone at the H-D Museum—whether your group contains motorcycle enthusiasts, history buffs, pop culture aficionados, fans of art and design, or gearheads. 

Even if you’ve visited to the H-D Museum before, it’s well worth a return trip. With two all-new retail stores, an enhanced Experience Gallery, and a year-round event building, the Harley-Davidson Museum has reshaped its campus. 

There are plenty of new exhibits, too, as the Harley-Davidson brand is always finding new ways to connect with the public. The H-D Museum’s first bilingual exhibit, “My Papi Has A Motorcycle / Mi papi tiena una moto,” is based on the beloved children’s book of the same name and shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. The newest exhibit “Mama Tried: Bringing It Together” opened Saturday, June 17, and focuses on the builders, the racers, and the fans that gather over a bike or a brew. A riot of bikes awaits you this summer: outrageous custom bikes, lovingly restored vintage machines, and one as rare as hen’s teeth—1929 FHAC with FLXI Sidecar Factory Racer. 

Need to beat the winter blues? The Mama Tried Motorcycle Show and adjoining Flat Out Friday races are a bright spot in the dead of cold Wisconsin winters. The show has amassed an army of followers and fans that gives the weekend its signature style: People are the heart of the show; the bikes are the social lubrication. 

The H-D Museum sits on a 20-acre campus complete with a full-service bar and restaurant. Contact MOTOR Bar & Restaurant ahead of time to ensure your group can be properly accommodated. Not only can groups find on-campus dining, but they also can peruse two retail stores for the latest and greatest Harley-Davidson merchandise and attend one of the museum’s many fun activities and shows. 

Conveniently located off Interstate 94, you’ll find the Museum at the crossroads of Sixth and Canal Streets. Free parking is available for approximately 500 cars or 1,000 motorcycles on Museum grounds. Motorcoach parking should be coordinated with the Museum Operations team prior to visiting.