The Heart of Massachusetts offers a tapestry of history, arts, culture, family fun, and culinary delights. Spanning three regions in Central Massachusetts, each with its own visitor’s bureau eager to help plan your group travel, the area provides easy access from New England’s airports plus affordable lodging and lovely hidden gems.

Old Sturbridge Village
Old Sturbridge Village
Photo courtesy of Old Sturbridge Village

History buffs love the Framingham History Center’s custom group tours of amazing artifacts, from slavery documents to John Hancock’s signature. Explore the Wayside Inn, America’s oldest inn, with its antique grist mill and beautiful grounds. Visit the American Heritage Museum’s immersive exhibits of historic aircraft, tanks, and classic cars. Discover Old Sturbridge Village, a recreated 1830s town, and chat with costumed historians. 

Arts attractions abound with the Danforth, Worcester, and Fitchburg Art Museums and incredible performances at Groton Hill Music Center, Hopkinton Center for the Arts, and Hanover Theatre. Four cultural districts feature theaters, museums, boutiques, festivals, and vibrant public art. Tour craft breweries, cideries, wineries, and distilleries—many with award-winning restaurants.

Snowboarding Wachusett Mountain, Princeton
Wachusett Mountain, Princeton
Photo courtesy of Discover Central Massachusetts

Nature enthusiasts enjoy rich botanical tours at the New England Wild Flower Society’s Garden in the Woods, New England Botanic Garden at Tower Hill, and Massachusetts Horticultural Society’s Garden at Elm Bank. With 17 state parks offering hiking, biking, skiing, swimming, and boating, plus lakes, rivers, rail trails, and forests, there’s no shortage of outdoor fun, from summer’s heat to glorious fall foliage, and from blankets of winter snow to spring’s first flowers.

Activities abound including paintball, goat yoga, splash pads, escape rooms, aerial classes, trampoline parks, or art and STEM workshops. Explore unique shopping from locally made products to vintage shops and boutiques. Visit theheartofma.com for more information.

Learn More
MetroWest Boston Visitors Bureau
metrowestvisitors.org

Discover Central Massachusetts 
discovercentralma.org

Visit North Central Massachusetts 
visitnorthcentral.com

Lead image:
Christa McAuliffe Center, Framingham
Photo courtesy of MetroWest Boston Visitors Bureau