REFLECT
“Clear Lake is a lake town built for touring,” says Libbey Hohn, director of tourism for the Clear Lake Area Chamber of Commerce, and no visit is complete without stepping inside the Surf Ballroom & Museum—a National Historic Landmark and one of the most iconic venues in American music history. Known worldwide as the site of Buddy Holly, Ritchie Valens, and J.P. “The Big Bopper” Richardson’s final performance in 1959, the Surf preserves that legacy while still hosting live music today. Guided tours for motorcoach groups bring the Surf’s story to life with behind-the-scenes access, personal anecdotes, historic memorabilia, and a walk across the same stage as legends. Opening in summer 2025, the all-new Surf Ballroom Music Experience Center—located just steps from the Surf—will offer an unforgettable, immersive journey through the sounds and stories that shaped American music. This interactive space is designed to inspire and engage visitors of all ages and backgrounds, making it a future cornerstone for group itineraries. Many groups also choose to include a stop at the memorial to the three musicians at the site of their 1959 plane crash, located 5 miles north of town.
Groups looking for unique, off-the-beaten-path stops will love the Clear Lake Fire Museum—the first fire museum established in Iowa. Housed in the town’s original fire station from 1931, this stop offers a fun, fascinating glimpse into the evolution of firefighting. Visitors can view a beautifully restored 1924 Ahrens-Fox pumper truck, vintage equipment, original firefighter uniforms, and historical displays that bring the early days of Clear Lake’s fire service to life. Volunteer firefighters are on hand to share stories and answer questions, giving tours a personal touch.
Photo courtesy of Clear Lake Area Chamber of Commerce
CRUISE
For the true Clear Lake experience, you need to get on the water—and there’s no better way than aboard the Lady of the Lake, a charming 150-passenger paddle wheel boat that offers a relaxing and scenic way to explore the lake. This 90-minute narrated cruise gives motorcoach groups a front-row seat to Clear Lake’s shoreline beauty, paired with fun facts, local legends, and a bit of humor from the captain. Guests will learn about the town’s history, lakefront homes, and famous figures—all while enjoying fresh air and lake breezes from indoor or outdoor seating. Private charters are also available for groups up to 150 looking for a more customized experience.
STROLL
Located just a few blocks from downtown and the lake, Central Gardens of North Iowa is a 2 3/4-acre oasis of blooming beauty and inspiration—perfect for a peaceful group stop or guided stroll. Designed with visitors in mind, the Gardens feature over 20 themed spaces, including a stunning butterfly garden, colorful annual beds, a cascading stream, and the iconic Moon Gate entrance. Groups can enjoy guided tours led by passionate volunteers who share stories about the plants, pollinators, and people who keep the gardens growing.
Located in the heart of downtown, the Clear Lake Arts Center is a creative space that brings together visual art, local culture, and hands-on experiences—all in an accessible, welcoming space perfect for group visits. Rotating gallery exhibits feature regional and national artists, offering something new to discover each time. Groups can schedule guided tours or even arrange for a custom hands-on art activity, making this a great interactive option for travelers.
Learn More
Clear Lake Area Chamber of Commerce
clearlakeiowa.com
Lead image:
Surf Ballroom
Photo courtesy of Clear Lake Area Chamber of Commerce
