LEARN
Visit the world’s only Harley-Davidson Museum to experience the rich history and culture of the iconic brand. Through engaging stories and interactive exhibits, guests can explore the legacy of camaraderie, self-expression, and love for the open road.
Home to an unparalleled collection of Harley-Davidson motorcycles and memorabilia, the H-D Museum spans two floors of exhibits and sits on a scenic 20-acre park-like campus. The museum’s guided tour portfolio features three special experiences—available as an add-on to your general admission ticket—to suit beginners, life-long enthusiasts, and everyone in between!
The one-hour “Spotlight Tour” offers a walk through the museum exhibits with specially trained tour guides sharing stories about the history of the Harley-Davidson Motor Company and select motorcycles and artifacts of the collection. For visitors looking for a deeper experience and a visit to the Motorcycle Vault, book the 1 ½-hour “Beyond the Gate Tour.” The top-of-the-line experience in the tour portfolio is the aptly named “VIP Tour,” lasting two hours and including a guided tour of the museum, a visit to the Motorcycle Vault, and a chat with a curator or archivist. Plus, each VIP Tour guest receives a special commemorative challenge coin and a 10% discount in the Harley-Davidson® Shop. All tours can be booked as individual tickets or reserved for private groups.
Photo courtesy of Harley-Davidson Museum
SHOP
The Harley-Davidson® Shop at the H-D Museum isn’t just a retail store—it’s a full-on experience for motorcycle enthusiasts, history buffs, and anyone who loves American culture and craftsmanship. One of the biggest draws of the shop is its exclusive merchandise—items you simply can’t find anywhere else in the world. Many of the products in the shop are designed with direct inspiration from the museum’s exhibits—over 120 years of Harley-Davidson design, engineering, and cultural influence. The shop is a gold mine for unique gifts, from barware and kitchen items to H-D-branded leather accessories, baby gear, and pet products. There’s something for every Harley fan—even if they don’t ride.
Visiting the H-D® Factory Outlet is like discovering a hidden gem—it’s the only official outlet store for Harley-Davidson globally, making it a destination in itself. Whether you’re a dedicated rider or a casual fan, this outlet offers a rare chance to score authentic Harley gear at unbeatable prices. You’ll find deep discounts on end-of-season gear, overstock, and discontinued products—including apparel, riding gear, footwear, accessories, and collectibles.
Photo courtesy of Harley-Davidson Museum
ENJOY
MOTOR Bar & Restaurant satisfies that rumble in your belly with bold American classics inspired by life on the open road. Offering genuine hospitality, engaging programming, spirited food and beverages, iconic décor, and the best patio in Milwaukee—MOTOR excels in providing a space to make memories. Come for great American food and drink, stay for great American stories.
When you visit the Harley-Davidson Museum, you’re not just stepping into a building full of history; you’re entering a living, breathing celebration of American craftsmanship, freedom, and culture. And it doesn’t stop after the tour ends—the H-D Museum campus is always buzzing with energy and excitement thanks to its year-round lineup of events, activities, and vibrant atmosphere.
Harley-Davidson Museum
h-dmuseum.com
Lead image:
Harley-Davidson Museum
Photo courtesy of Harley-Davidson Museum
