Called the “Midwest’s coolest (and most underrated) city” by Vogue Magazine, Milwaukee is Wisconsin’s largest city and is located along the beautiful shores of Lake Michigan. Visitors love Milwaukee’s authentic cuisine, diverse neighborhoods and vibrant festivals.

Beer barons like Pabst and Miller set up shop in Milwaukee, and things have been brewing ever since. The city also is home to signature Bloody Marys and genuine Wisconsin Old Fashioneds. They’re great for washing down distinctive fried cheese curds or meals from our James Beard-recognized chefs.

We’re also the site of the world’s-only Harley-Davidson Museum and the flying Milwaukee Art Museum. A RiverWalk winds along the Milwaukee River past some of the city’s best restaurants, brewpubs, shops and nightlife. Explore the river by tour boat or group kayaking. And with a nickname like the “City of Festivals,” there’s no party like a Milwaukee party.

VISIT Milwaukee


Harley Davidson
Credit: VISIT Milwaukee

Harley-Davidson has called Milwaukee home since the company formed in 1903, and it won’t take a group long to realize iron still runs through the city’s veins. Milwaukee happens to be home to the world’s only Harley-Davidson Museum, where groups can take museum tours, pose for photo ops on bikes in the motorcycle showroom and enjoy local music on Bike Nights. Don’t forget to stop by the museum’s onsite restaurant and beer can room.


Milwaukee Art Museum
Credit: VISIT Milwaukee

The flying Milwaukee Art Museum on the water has giant wings that open, flap and close throughout the day. Walk inside and the vaulted atrium, providing stunning views of the city’s lakefront. Whether docent-led or self-guided, a tour of the art museum’s collection is a must, from photographs to sculptures to paintings to multimedia works. Be sure to stop by one of the hottest parties in town, MAM After Dark.


Miller Brewing Co. Tour
Credit: VISIT Milwaukee

The spirit of Milwaukee’s original beer barons lives on in the city today. Miller Brewing Company and Best Place at the Historic Pabst Brewery pay homage to the city’s original brewers, with educational tours and beer tastings. The tradition continues with newer craft breweries as well. Enjoy a “Happy Place” beer at Third Space. Dine at Lakefront Brewery’s Friday fish fry featuring a live polka band and try a crowd-sourced brew at MobCraft.


Credit: VISIT Milwaukee

Milwaukee is called the “City of Festivals,” and it only takes a glance at our events calendar to know why. Many of the city’s largest festivals take place on Milwaukee’s permanent lakefront festival grounds, Henry Maier Festival Park. This makes the perfect venue for the largest outdoor music festival in the world, Summerfest, as well as PrideFest, Black Arts Fest MKE, German Fest and Mexican Fiesta, to name a few.