As group tour planner for Berea Tourism, Emily Reynolds specializes in creating customized experiences for group travelers, coordinating logistics, recommending group-friendly accommodations and dining, and connecting visitors with local artisans and events. Reynolds recently shared with Group Tour how she ensures every group visit to Berea is seamless, engaging, and reflective of the town’s welcoming spirit and creative energy.
Q. How would you describe Berea to someone who has never visited before?
A. Berea is a charming and culturally rich town nestled at the edge of the Appalachian Mountains in the Bluegrass Region of Kentucky. Known as the “Folk Arts and Crafts Capital of Kentucky,” Berea is a haven for creativity, where visitors can explore and shop working artist studios, galleries, and shops filled with handcrafted goods.
In addition to its artistic and academic appeal, Berea is a certified Kentucky Trail Town, making it a top destination for outdoor enthusiasts. Surrounded by scenic trails, forests, and rolling hills, the area offers exceptional hiking, biking, and nature experiences. The Pinnacles, one of the most popular hiking spots in the area, provides breathtaking views and a peaceful escape into nature.
Whether you’re strolling through the Artisan Village or College Square, enjoying a farm-to-table meal, or exploring the great outdoors, Berea welcomes you with authenticity, hospitality, and a deep sense of place. It’s a destination where creativity meets community—and where every visitor can find something meaningful.
Q. What makes Berea a great place for group tours?
A. Berea is an ideal destination for group tours because it offers a unique blend of hands-on experiences, cultural richness, and small-town hospitality in a small-town, scenic setting. Groups can explore artisan studios where they can watch craftspeople at work or even participate in workshops, making their own keepsakes. Berea’s compact layout makes it easy for groups to navigate, and the community is exceptionally welcoming to visitors. With group-friendly dining, lodging, and attractions, plus a variety of seasonal festivals and events, Berea offers something for every interest—whether it’s art, history, nature, or simply a relaxing getaway.
Q. How does Berea help tour operators plan their group tours?
A. Planning services are complimentary to tour operators, making it easy and cost-effective to bring groups to Berea. We work directly with planners to build customized itineraries based on group interests—whether that includes artisan demonstrations, cultural experiences, outdoor adventures, or local dining. From coordinating logistics to offering insider tips and local contacts, we provide hands-on support at no charge. My goal is to make the planning process smooth, efficient, and enjoyable, so tour operators can focus on delivering a memorable experience for their travelers.
Q. Are there areas, themes, or activities you would like to promote to group tours?
A. Berea is proud to promote a variety of engaging themes and activities that are especially appealing to group tours. Highlights include hands-on artisan workshops and demonstrations; Appalachian music, history, and cultural heritage; scenic outdoor adventures like hiking the Pinnacles; and farm-to-table dining and local culinary experiences.
Q. What’s your long-term outlook for group tours to Berea?
A. The long-term outlook for group tours to Berea is strong and full of opportunity. As interest in authentic, hands-on travel experiences continues to grow, Berea is uniquely positioned to meet that demand. With continued investment in tourism infrastructure, growing partnerships with regional and national tour operators, Berea is poised to welcome even more group travelers in the years ahead. We’re excited about the future and look forward to expanding our offerings while maintaining the charm and hospitality that make Berea so special.
Q. Is there anything new or upcoming in Berea that group tour planners should know about?
A. Yes, Berea has several exciting new developments and upcoming events that group tours will love! The historic Boone Tavern Hotel has unveiled its newly renovated dining room, now called Crafted. This refreshed space offers a modern Appalachian dining experience with a focus on locally inspired cuisine—perfect for group meals in an elegant, welcoming setting.
Just in time for the holiday season, Berea is promoting Shop Small Weekend and Stocking Stuffer Tours, where groups can explore local artisan shops and find one-of-a-kind handmade gifts. Annual events like the Spoonbread Festival and Berea Craft Festival continue to grow, and other seasonal events are being enhanced or added to provide fresh experiences throughout the year such as the Mayor’s Merry Mingling, a heartwarming holiday event that invites group tours to experience the magic of Berea during the most wonderful time of the year.
Q. Is there anything else our audience of tour operators should know about Berea?
A. Berea is more than just a stop on the map—it’s a destination that leaves a lasting impression on group travelers. With its rich blend of Appalachian culture, artisans, scenic beauty, and warm hospitality, Berea offers an experience that’s both authentic and enriching. Whether your travelers are seeking hands-on creativity, cultural immersion, or simply a peaceful getaway in a welcoming town, Berea is ready to exceed expectations.
Berea Tourism
800-598-5263
visitberea.com
Lead Image:
KY Artisan Center
Photo courtesy of Berea Tourism
