Photo courtesy of Travel Marquette
As the CEO of Travel Marquette, Susan Estler leads a team dedicated to showcasing Marquette County’s unique charm and attracting visitors from around the world. Her role involves promoting Marquette County as a destination that offers unforgettable experiences while supporting responsible tourism practices that benefit both the local community and visitors.
Estler spoke to Group Tour about what makes Marquette County a destination that all group tour planners should consider.
Q. How would you describe Marquette County to someone who has never visited before?
A. Marquette County is a hidden gem in Michigan’s Upper Peninsula, offering a blend of natural beauty, outdoor adventure, and vibrant culture. Surrounded by the breathtaking shores of Lake Superior, the area features pristine forests, cascading waterfalls, and a charming downtown filled with local art, craft breweries, and exceptional dining. With diverse experiences for all interests, Marquette County offers something for everyone.
Q. What makes Marquette County a great place for group tours?
A. Marquette County is ideal for group tours because of its diverse activities and accessibility. Whether your group is seeking outdoor adventures, cultural immersion, or relaxation, there is something for everyone. The area’s natural beauty and welcoming community make it easy for groups to create lasting memories.
Q. How does Travel Marquette help tour operators plan their group tours?
A. Our team at Travel Marquette works closely with tour operators to provide customized itineraries, insider tips, and logistical support. We connect them with local businesses, venues, and services to ensure their group tours run smoothly and exceed expectations. Our website also offers comprehensive destination guides, along with up-to-date news and events, ensuring visitors have the most current information.
Q. What’s your long-term outlook for group tours to Marquette County?
A. The future looks bright for group tours in Marquette County. We anticipate continued growth in responsible tourism and expanded offerings that cater to a variety of group interests, from outdoor to culinary and cultural experiences.
Q. Is there anything new or upcoming in Marquette County that group tour planners should know about?
A. Marquette has several exciting developments in the works. We’re celebrating the success of the Respect Marquette County Coalition and its efforts in promoting responsible tourism, as well as the growth of our vibrant arts scene. Two new hotels, Explore: Marquette and Best Western Plus Marquette Hotel & Suites, are set to open in 2025, further enhancing accommodations for group tours.
Q. Is there anything else tour operators should know about Marquette County?
A. Marquette County offers a unique combination of small-town charm and stunning outdoor experiences. Tour operators can feel confident that when booking with Travel Marquette, they can offer a meaningful trip while preserving the natural and cultural treasures that make Marquette County so distinctive.
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Travel Marquette
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Photo courtesy of Travel Marquette
