Welcome, to Lubbock, Texas, home of Buddy Holly and The Crickets, the world’s largest windmill museum, the one and only Prairie Dog Town, and where West Texas hospitality still reigns king. Here, your group will be welcomed with open arms and truly feel how grateful we are for their visit. Check out these group-friendly attractions for your visit to the “Hub City.”

Whether your group is looking for local tunes, internationally acclaimed art, or a glimpse into West Texas culture, Lubbock, Texas is the ideal place to gather. The Visit Lubbock team will assist group tour planners from the beginning of the planning process to the moment the bus pulls out of town. Let us help you plan a visit to the “Hub City” for your group!

Visit Lubbock
Tory Mitchell, group tour sales manager


Buddy Holly Center

At the Buddy Holly Center, visitors are immersed in the life and music of Lubbock’s favorite son. Here, you will catch a glimpse of Buddy memorabilia, including a firsthand look at the iconic glasses of this rock ‘n’ roll legend. Located in the Depot Entertainment District, the Buddy Holly Center serves as inspiration for young artists performing on stage at one of the many music venues of the Depot District.


Texas Tech

The Texas Tech Public Art Collection inspires visitors with more than 100 pieces of art scattered through campus. For each construction project, whether it is a new build or an update, a portion of the budget is allocated to commission a piece of art to complement the space. Browse the work of international artists on campus by downloading the ArTTrek app to your mobile device, which mentions the artist, inspiration, and other details.


National Ranching Heritage Center

Learn the history of ranching at the 19-acre National Ranching Heritage Center, featuring 53 structures that tell the story of ranching in the West. Before you explore the park, browse through the 44,000-square-foot museum with rotating galleries. Every holiday season, visitors travel to see the park come to life during Candlelight at the Ranch. The annual December event features people dressed in time-period clothing living as they did as far back as the 1700s.


Cactus Theater

Once a 1930s movie theater, the Cactus Theater serves as an iconic landmark for the entertainment scene in the Depot District. This live music and performance hub is known to attract talent across the country. From soul to country and rock ‘n’ roll to pop, music lovers will find their home at the Cactus Theater.