Tourism to the United States capital city of Washington, D.C., isn’t only about visitation; it’s about education, economic opportunity, and fostering understanding. No one believes in and supports that idea quite like Elliott L. Ferguson II, president and CEO of Destination DC.
Ferguson’s 35-year career in the travel and hospitality industry began in Georgia. It was at Savannah State University where he obtained a degree in marketing and business administration before establishing his professional roots in Savannah and Atlanta. He also served in the Air National Guard, instilling within him a strong sense of service and discipline that he still carries.
“Growing up, I learned important life lessons from both my Southern and Caribbean grandparents; particularly how to navigate spaces thoughtfully and respectfully when you are the minority—lessons that continue to guide my leadership today,” Ferguson says. He took those invaluable lessons with him to Destination DC in 2001, when he stepped into the role of leading convention sales. He was promoted to president and CEO in 2009. “I was drawn to Washington, D.C., because of the city’s unmatched ability to tell America’s story in a way that is honest, layered, and alive.”
Ferguson is now preparing to usher in a historic year as Washington, D.C., celebrates the American Semiquincentennial. He shared with Heritage + History the historical and cultural significance behind the anniversary—and all the city has to offer as celebrations unfold throughout the year.
Q. How will Destination DC honor America’s 250th?
A. When America marks 250 years since the signing of the Declaration of Independence, Washington, D.C., will serve as the heart of a year-long national commemoration. Plans are underway for an inclusive, citywide celebration that showcases experiences found only in D.C., spanning museums, cultural institutions, performing arts, dining, attractions, and neighborhoods. The celebration extends well beyond the National Mall, elevating local communities, voices, and perspectives that reflect the full American story.
Milestones like America’s 250th invite both celebration and reflection. … Visitors can engage with the founding ideals of the nation while also exploring how those ideals have been challenged, expanded, and redefined over time.
Q. How many people do you expect to visit D.C. this year?
A. Washington, D.C., is projected to welcome upwards of 27.8 million visitors in 2026 (according to MMGY Travel Intelligence and Tourism Economics), building on strong visitation momentum and the draw of the 250th anniversary. While it is difficult to isolate visitation tied solely to the anniversary, we expect the year-long celebration to generate meaningful economic impact for hotels, restaurants, attractions, and small businesses.
Q. Are there any new attractions or renovations groups should be aware of?
A. Groups will find an exceptional slate of openings, renovations, and milestone anniversaries. Major debuts include a new museum beneath the Lincoln Memorial, the National Geographic Museum of Exploration, and expanded galleries at the National Air and Space Museum, which also is celebrating its 50th anniversary. The Hirshhorn Museum’s Sculpture Garden will reopen following its largest renovation ever. In addition, the National Museum of African American History and Culture celebrates its 10th anniversary, adding even more significance to a visit in 2026. The Smithsonian Castle will pause its renovation this summer to temporarily reopen to the public, featuring a special exhibition titled “American Aspirations,” co-curated by Smithsonian Secretary Lonnie G. Bunch III.
Q. What makes Washington, D.C., a can’t-miss destination for tour groups?
A. Washington, D.C., offers tour groups an unmatched combination of access, value, and storytelling, especially during America’s 250th anniversary year. Groups can explore iconic monuments, Smithsonian museums, and historic sites—most of them free—while engaging directly with the nation’s founding documents, including the Declaration of Independence at the National Archives. Add to that a summer season energized by festivals and large-scale programming on the National Mall, and D.C. becomes a dynamic, immersive classroom without walls. What truly sets D.C. apart is the ability to go beyond the landmarks and into its neighborhoods through guided experiences. Groups can explore U Street and Black Broadway to learn about jazz, go-go, and Black cultural history; take spy-themed tours through Georgetown; enjoy vibrant mural walks; or participate in thematic neighborhood tours that reveal the stories of the people who shaped the city. Visitors also can explore the Library of Congress’ new exhibition examining the promise and impact of the Declaration of Independence, adding scholarly depth and inspiration to any itinerary.
Q. Is there anything else you’d like to say to the Heritage + History audience?
A. Travel has allowed me to better understand how much we share as people and how important it is to celebrate our differences rather than be divided over them. Washington, D.C., reflects that truth. It is a city shaped by many cultures, histories, and voices; and during America’s 250th anniversary, that richness will be on full display. This year offers a once-in-a-generation opportunity to experience Washington, D.C., at its most meaningful. No matter when you visit, you will feel part of a historic moment in a city where America’s stories are not only preserved but also continually brought to life.
By Madeline Fuerstenberg
Main Image: Elliott L. Ferguson; Credit: Destination DC
